Executing you marketing strategy requires execution of tactics across the many branches of marketing. X10D Marketing has the experts and experience to execute on all the needed tactics. Result is there’s no need for our clients to find and manage numerous third-party providers. We provide all the support required to deliver completely executed marketing plans and projects. Our tactics include:
Advertising (online and offline)
- Target media outlet selection
- Messaging and offer development
- Creative design from concept to delivery
- Custom landing pages integrated to CRM
- Purchasing
Direct Mail
- Budget planning and objective setting
- Targeting, messaging, positioning
- Identifying offer and delivery process
- List acquisition (if needed)
- Landing page or PURL (personalized URL) creation including integration with CRM
- Creative design from concept to delivery
- 3rd party vendor management
- Execution with weekly reporting
Email Marketing
- Budget planning and objective setting
- Targeting, messaging, positioning
- Identifying offer and delivery process
- List acquisition (if needed)
- Landing page or PURL (personalized URL) creation including integration with CRM
- Creative from concept to delivery
- Identification and management of 3rd party ESP (email service provider)
Event Management and Marketing
- Budget planning and objective setting
- Project planning and timetable management
- Sponsorship negotiation
- Speaking opportunities
- Targeting, messaging, positioning
- Event presentation creative, planning and development
- All physical movement of materials
- Travel planning for personnel
- Event training for supporting staff
- Event execution from setup through breakdown
- Lead management, distribution and tracking
Marcom and Collateral (on- and offline)
- Budget planning and objective setting
- Project planning
- Targeting, value proposition(s), messaging, positioning
- Copywriting
- Creative from concept to delivery
- Rollout and sales training
Microsites, Landing Pages and PURLs
- Situational analysis: what is the purpose and what is the right approach
- Budget planning and objective setting
- All creative (visual and copy), from page templates to individual pages
- List integration for PURL creation
- Form creation and integration with CRM
- Integration of Google Analytics (or your Analytics engine)
- Testing with Google Website Optimizer
- Ongoing Reporting and optimization
Online Video
- Budget planning and objective setting
- Project planning
- Targeting, value proposition(s), messaging, positioning
- Copy and storyboarding
- All production
- Uploading with analytics
PPC
- Budget planning and objective setting
- Keyword identification and grouping
- Search engine research and selection
- Offer development
- Ad creation
- Landing page creation including integration with CRM
- Execution with weekly reporting
- Adword billing handled directly by X10D
Public Relations
- Budget planning and objective setting
- Targeting (audience, outlets, journalists), value proposition(s), messaging, positioning
- Media pitching and bi-line article development
- Press release content creation and distribution (including Search Engine Optimization of content)
- Weekly reporting
Telemarketing
- Budget planning and objective setting
- Targeting, value proposition(s), messaging, positioning
- Scripting
- Vendor selection and management
- Lead capture and distribution
- Reporting
SEO
- Budget planning and objective setting
- Competitive review
- Content review
- Keyword identification
- Page optimization
- Link strategy execution
- Weekly reporting
Site Analytics
- Objective setting
- Integration with Google Analytics (or your Analytics engine)
- Engine setup, including funnel
- Ongoing reporting with recommendations
Site Optimization
- Objective setting
- Integration with Google Website Optimizer (or your Analytics engine)
- Optimization setup
- Testing execution (A/B, multivariate, combinations)
- Ongoing reporting with recommendations
- Continual optimization
Social Media and Community Building/Management
- Situational analysis: what is the purpose, and what is the right approach
- Budget planning and objective setting
- Application evaluation and selection
- All creative (visual and copy), if applicable, e.g., Facebook, Linkedin
- Content Management: setup, frequency, assigned responsibility with timetable
- Content creation, posting and distribution
- Social networking
- Analytics and weekly reporting
Web Seminar Marketing
- Budget planning and objective setting
- Topic selection
- Identification of SMEs and periodic planning meetings
- Project planning and execution
- Content review and modification
- Presentation script development and dry runs
- Selection of 3rd party providers, including hosting (if necessary)
- Invite, confirmation and reminder management and execution
- Identifying offer and delivery process (if applicable)
- Post event management, including lead distribution and registrant follow-up
- Post production for on-demand playback
Web Sites
- Budget planning and objective setting
- Project planning
- Competitive analysis
- Targeting, value proposition(s), messaging, positioning
- Site flow
- All creative (visual and copy)
- All contact forms (integrated with CRM)
- Integration of Google Analytics (or your Analytics engine)
- Testing with Google Website Optimizer
- Ongoing reporting with recommendations
- Continual optimization