A Different, More Sensible Approach
Our methodology to servicing your marketing requirements revolves around any one, two or all three of the following phases, which differentiates us from other marketing service providers:
Strategy Development
The history of business is littered with great products and services failing as a result of faulty marketing strategies, ranging from marketing plans to product launches to lead generation. Thoughtful, thorough data-driven and market-tested strategies are an absolute requirement for the successful business. At X10D, that is exactly what we deliver. With deep and proven experience in all aspects of marketing strategy development, we will work with you to develop the ideal marketing strategy to ensure your product, service and business success.
Strategy Implementation
With the right strategy in place, either crafted internally or by X10D Marketing, you need the right people to make the strategy a reality. We often find our clients in a position where they do not have enough staff in place or staff without the right skills and experience to execute their strategy. That’s when they turn to X10D. Our X10D professionals can parachute in and implement your strategy as a direct extension of your team, reporting into you and managed by us. With this approach, you can quickly bring in the talent you need for as long as you need it, without burdening your headcount or your payroll.
Tactical Execution
The individual components of your marketing plan need to be executed, but you may have either a staffing challenge or a skills challenge, or as is the case with many of our clients, both. This can range from all facets of digital marketing (e.g., PPC, SEO, microsites and PURLs, social media) to the nuances of marketing analytics and optimization to the blocking and tackling of demand generation (e.g., email marketing, display advertising, event management and execution). Whatever the marketing project may be, and whatever the length, we will map out the plan, execute the project and report on results.